Michael J. Fraser

Chief Marketing Officer

 

A marketing and branding specialist of the luxury hotel and lifestyle industries, Michael successfully positions and creates brand awareness strategies and campaigns for boutique hotels, resort destinations and luxury lifestyle environments. Michael’s expertise is reflected at notable, iconic resort destinations located in the Caribbean and South Florida including The Biltmore, a National Historic Landmark, The Puntacana Group in the Dominican Republic, The Bentley Group in South Beach, The Shore Club and Ian Schrager’s Delano.  As Chief Marketing Officer of ENVISIONWORKS,  Michael is responsible for driving all business development efforts within the firm.

 

Michael’s past endeavors include serving as Vice President of Marketing at The Biltmore;  a National Historic Landmark and member of Leading Hotels of the World located in Coral Gables, Florida.  Previously, as  Executive Director of Marketing  &  Sales at The Puntacana Group in the Dominican Republic, he directed the marketing and branding efforts showcasing Tortuga Bay, an Oscar de la Renta designed hotel which is a Member of Leading Hotels of the World to a AAA Five Diamond award.  As Executive Vice President of Marketing & Sales for The Bentley Group in Miami’s South Beach,  he branded and launched a portfolio of ultra-luxury condominiums and boutique hotels with association in the Small Luxury Hotels of the World.  He also served as Director of Marketing & Sales at The Shore Club and Director of Sales at Ian Schrager’s Delano.

 

 

A LUXURY MARKETING FIRM

 

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