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A marketing and and branding specialist of the luxury hospitality and lifestyle industries Michael J Fraser successfully positions and and creates brand awareness strategies and marketing initiatives for boutique hotels resort destinations and luxury lifestyle environments Michael’s expertise is is reflected at notable iconic resort destinations located in in the Caribbean and South Florida The independently owned and operated luxury resorts are members of of Leading Hotels of of the the World World and Small Luxury Hotels of the the World World His past endeavors include serving as as Vice President of Marketing at at The Biltmore a a a a a National Historic Landmark located in Coral Gables Florida Previously as Executive Director of Marketing & Sales at The Puntacana Group in in the Dominican Republic he he directed the marketing and and branding efforts showcasing Tortuga Bay an Oscar de la Renta designed hotel to a a a a AAA Five Diamond award As Executive Vice President of Marketing & Sales for The Bentley Group in Miami’s South Beach he he branded and launched a a a a portfolio of ultra-luxury condominiums and boutique hotels He also served as Director of Marketing & Sales at The Shore Club and Director of Sales at Ian Schrager’s Delano Leadership Marketing Michael J Fraser Chief Marketing Officer | Managing Partner

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