ABOUT
EXTEND YOUR REACH
ENRICH YOUR BRAND
ENVISIONWORKS, A Luxury Marketing Firm, based in Miami, is a boutique digital marketing agency that specializes in luxury hotels and resorts, distinctive lifestyle environments, and travel-related experiences. For over twenty years, we have been the creative partner for some of the world's leading trendsetters and tastemakers.
Our comprehensive approach, encompassing strategy, creative direction, photography, on-location styling, website design, and collateral development, offers clients a single point of contact and a distinct competitive advantage.
From ideation to execution, we provide insight every step of the way.
WHY ENVISIONWORKS?
Numerous companies offer marketing guidance to luxury brands—our approach is unique. Our team blends captivating visuals, and tailored strategies to create impactful marketing campaigns that not only capture attention but also drive results.
Established in 2000, we've collaborated with iconic brands, emerging start-ups and everything in between. Whether you seek to establish or enhance your visual brand, introduce a new product, or implement a campaign, our unparalleled expertise in luxury marketing provides a distinct competitive edge.
WHAT DIFFERENTIATES ENVISIONWORKS?
Luxury marketing has a look and feel, a lexicon and cadence, all its own. We leverage decades of involvement with global luxury brands from London, Paris and New York, to South Florida and the Caribbean in order to help our clients tap into that visual and verbal language. Through our experiences with these industry leaders, we’ve developed a vast knowledge of what works and what doesn’t in high-end hospitality and lifestyle marketing and branding.
From digital and print campaigns, to captivating photo shoots, to compelling marketing materials, responsive web design, and social media management, ENVISIONWORKS crafts marketing touchpoints and experiences that seamlessly align with a brand’s essence and motivate audiences to take action.
HOW CAN ENVISIONWORKS' EXPERTISE ADD BRAND VALUE?
We act as an extension of your organization, providing a complete range of marketing services executed with the responsiveness and professionalism you would expect from an internal department.
From strategy to execution, our team of experts strives to assist clients in capitalizing on opportunities presented by the evolving digital landscape. We create a multi-faceted, enduring presence that aligns with the brand and business vision.
Outstanding design, messaging, and placement captivate, motivate, and empower your target audience. It educates, motivates, and evokes the desired response from a specific demographic, enhancing engagement with your brand.
LEADERSHIP
At ENVISIONWORKS, we are dedicated to attentive listening, creative strategizing, intuitive responsiveness, and flawless execution.
Our team seamlessly integrates with yours, offering a comprehensive range of specialized luxury marketing services.
EDWARD T. CUTLER
Chief Executive Officer & Creative Director
Edward Trotter Cutler serves as the Chief Executive Officer and Creative Director at ENVISIONWORKS, Inc. With a keen eye for photography and a flair for creativity and artistic direction, he brings extensive expertise in enhancing the reputation and enhancing the appeal of boutique hotels and luxury lifestyle settings..
Edward has accumulated more than 35 years of hands-on experience in commercial, fashion, and lifestyle production. He has collaborated with renowned global luxury brands such as Ralph Lauren, Giorgio Armani, Porsche, Ferretti Yachts, CRN Yacht, Inspirato, BMW, Bertram Yachts, The Bentley Group, as well as various luxury properties within Leading Hotels of the World and Small Luxury Hotels of the World.
Edward's creative vision and photography have appeared in The New York Times, The Washington Post, Tatler, Conde Nast Traveler, Travel + Leisure, Forbes, and Departures Magazine.
MICHAEL J. FRASER
Managing Partner & Chief Marketing Officer
A recognized marketing and branding specialist with a focus on luxury hospitality and lifestyle sectors, Michael devises impactful brand awareness strategies and campaigns for independently owned boutique hotels & resorts and luxury lifestyle environments. Michael's proficiency is evident in the renowned resort destinations in South Florida, the Caribbean, and other global locations. As Managing Partner and Chief Marketing Officer of ENVISIONWORKS, he spearheads the firm's business development endeavors.
Michael's role also involves leading the strategic development and implementation of rebranding and repositioning initiatives for some of the industry's most reputable and influential hospitality brands. This includes overseeing the conceptualization, planning, and execution of comprehensive strategies to elevate their brand presence and market positioning, ensuring that they remain at the forefront of their respective industries.
As the former Executive Director of Marketing & Sales at The Puntacana Group in the Dominican Republic, Michael played a pivotal role in directing the marketing and branding efforts for Tortuga Bay, an Oscar de la Renta designed boutique hotel and a distinguished member of Leading Hotels of the World. His strategic initiatives were instrumental in helping the property achieve a prestigious AAA Five Diamond Award, solidifying its position as a premier luxury destination. During his tenure as Executive Vice President of Marketing & Sales for The Bentley Group in Miami’s South Beach, Michael spearheaded the branding and introduction of a collection of ultra-luxury condominiums and boutique hotels that have defined the essence of luxury living in Miami's South Beach.
Additionally, Michael's extensive expertise in the hospitality industry was further evidenced during his roles as Director of Marketing & Sales at The Shore Club and Director of Sales at Ian Schrager’s Delano, where he consistently demonstrated his ability to drive sales and enhance the marketing strategies of these iconic establishments.
