ABOUT

EXTEND YOUR REACH

ENRICH YOUR BRAND

Headquartered in Miami, ENVISIONWORKS has shaped the voice of luxury hospitality for over 25 years—across continents, cultures, and the world’s most coveted destinations. From the Caribbean to the Adriatic, our work resonates with high-net-worth travelers, global tastemakers, and visionary hoteliers seeking more than visibility—they seek legacy.

Led by seasoned creatives who’ve defined some of the industry’s most iconic brands, ENVISIONWORKS partners selectively, ensuring every engagement receives our full strategic focus and editorial depth. We operate as a seamless extension of your internal marketing team, aligning with your brand’s essence to deliver strategic brand architecture, emotionally intelligent storytelling, and digitally fluent execution.

Our portfolio includes globally affiliated properties recognized by Leading Hotels of the World, Relais & Châteaux, and Small Luxury Hotels—each one selected for its distinct character, elevated service, and cultural resonance. We understand the nuance required to market these icons with discretion, depth, and digital sophistication.

We blend artistry with analytics. Our proprietary editorial process integrates AI-powered insights, luxury SEO, and multi-platform content strategy to ensure your brand is not only seen—but sought after. Every narrative is crafted for resonance and reach, optimized for search engines and semantic algorithms without compromising tone or exclusivity.

what we deliver

Luxury Brand Strategy &

Identity Development

Establishing market-defining narratives and positioning that reflect heritage, sophistication, and guest aspiration.

On-Location Lifestyle Photography & Creative Direction

Art-directing editorial visual assets that capture ambiance, design, and experiential nuance with transportive elegance.

Custom Website Design &

Responsive Development

Creating mobile-optimized websites built for affluent user journeys, seamless booking, and elevated SEO performance.

Social Media Strategy &

Editorial Content Creation

Crafting visually compelling, voice-driven content designed to engage high-net-worth audiences across global platforms.

Marketing Collateral & Digital Assets

Designing branded pitch decks, brochures, and travel advisor materials aligned with luxury travel partnerships.

Discover how ENVISIONWORKS can elevate your brand story—one detail, one experience, one unforgettable moment at a time. From the first impression to the final touchpoint, we craft narratives that resonate across borders, platforms, and generations. Let us help you shape a legacy that’s not only seen—but remembered.

WHY ENVISIONWORKS?

In a market saturated with agencies offering luxury marketing guidance, ENVISIONWORKS stands apart.

Founded in 2000 and headquartered in Miami, we bring over 25 years of creative leadership to the global hospitality space, blending editorial storytelling, visual sophistication, and AI-enhanced strategy to build brands that resonate and perform.

Our approach is rooted in emotional intelligence and strategic clarity. We don’t just design campaigns—we shape brand platforms that reflect the soul of a property, the nuance of its guest experience, and the vision of its founders. From visual identity and content creation to SEO optimization and performance reporting, every detail is intentional, immersive, and built to convert.

WHY ENVISIONWORKS?

In a market saturated with agencies offering luxury marketing guidance, ENVISIONWORKS stands apart.

WHAT DIFFERENTIATES ENVISIONWORKS?

At ENVISIONWORKS, we understand its cadence because we’ve helped shape it. With decades of experience across global luxury markets—from London, Paris, and New York to South Florida and the Caribbean—we guide hospitality and lifestyle brands in mastering the visual and verbal language that defines high-end distinction.

Our deep involvement with industry leaders has given us unmatched insight into what drives engagement, loyalty, and conversion in the luxury space. We know what works—and what doesn’t—when it comes to crafting brand platforms that perform across channels and resonate with discerning audiences.

From digital and print campaigns to editorial-grade photo shoots, responsive web design, social media strategy, and AI-enhanced content creation, ENVISIONWORKS delivers marketing experiences that align seamlessly with a brand’s essence. Every touchpoint is designed to inspire, connect, and convert—turning brand presence into measurable impact.

HOW CAN ENVISIONWORKS' EXPERTISE ADD BRAND VALUE?

At ENVISIONWORKS, we operate as a seamless extension of your organization—delivering a full spectrum of luxury marketing services with the responsiveness, precision, and professionalism of an in-house team. From brand strategy and campaign development to content creation and performance reporting, our work is designed to align with your business vision and elevate your brand presence across every touchpoint.

Our team of experts leverages decades of experience and AI-enhanced insights to help clients capitalize on opportunities in today’s fast-evolving digital landscape. We build multi-channel platforms that are visually compelling, strategically sound, and optimized for SEO discoverability—ensuring your brand stands out and performs across search, social, and digital media.

Through outstanding design, targeted messaging, and strategic placement, we craft marketing experiences that captivate, educate, and convert. Every element is built to resonate with your ideal audience—evoking the right emotional response and driving deeper engagement with your brand.

WHAT DIFFERENTIATES ENVISIONWORKS?

ENVISIONWORKS speaks the language of luxury—visually, verbally, and strategically. With decades of global experience from London and Paris to South Florida and the Caribbean, we help hospitality and lifestyle brands connect through elevated storytelling and design.

From digital campaigns and editorial photo shoots to responsive web design and social media strategy, our work is powered by AI insights and SEO precision. Every touchpoint is crafted to reflect your brand’s essence and move audiences to action.

HOW CAN ENVISIONWORKS' EXPERTISE ADD BRAND VALUE?

ENVISIONWORKS acts as an extension of your team—delivering full-service marketing with the responsiveness and precision of an internal department.

From strategy to execution, we help luxury brands navigate the evolving digital landscape using AI-powered insights and SEO-rich content. Our work builds lasting brand presence across platforms, aligned with your business goals.

Through standout design, targeted messaging, and strategic placement, we create marketing experiences that captivate, educate, and convert—driving deeper engagement with your ideal audience.

LEADERSHIP

At ENVISIONWORKS, we orchestrate the art of luxury marketing for boutique hotels, private villas, and destination resorts that seek more than visibility, they seek distinction. With deep intent and creative mastery, we listen beyond the brief, respond with intuition, and execute with precision.

Our team becomes an extension of yours, delivering immersive brand narratives, elevated digital ecosystems, and strategic storytelling that captivates discerning travelers and propels your property into the upper echelons of global luxury hospitality.

EDWARD T. CUTLER

Co-Founder & Chief Creative Officer

Edward Trotter Cutler is the creative visionary behind ENVISIONWORKS, where his singular aesthetic shapes the future of boutique hospitality and luxury lifestyle branding. With over 35 years of experience spanning commercial production, fashion campaigns, and editorial storytelling, Edward blends artistry, strategy, and emotional intelligence into immersive brand narratives that elevate the world’s most exceptional properties.

A master of luxury photography and refined creative direction, Edward has collaborated with iconic global brands including Ralph Lauren, Giorgio Armani, Porsche, Ferretti Yachts, CRN Yacht, BMW, and The Bentley Group—crafting campaigns that transcend convention and redefine visual storytelling in the luxury space.

His creative portfolio also includes work with celebrated hotel collections such as Leading Hotels of the World, Relais & Châteaux, and Small Luxury Hotels, where his design-forward approach and editorial precision have helped shape brand identity, guest experience, and market positioning.

Edward’s photography and brand work have been featured in premier publications including The New York Times, The Washington Post, Tatler, Condé Nast Traveler, Travel + Leisure, Forbes, and Departures Magazine—a testament to a career devoted to aesthetic distinction, cultural relevance, and emotional resonance.

At ENVISIONWORKS, Edward leads visual strategy across all client engagements, translating brand essence into compelling design systems, on-property collateral, and digital content that perform across platforms. His creative leadership continues to define the agency’s reputation for excellence, positioning ENVISIONWORKS as a global authority in luxury hospitality marketing, editorial storytelling, and AI-enhanced brand innovation.

Edward T. Cutler is the creative visionary behind ENVISIONWORKS, where his singular aesthetic shapes the future of boutique hospitality and luxury lifestyle branding. With over 35 years of experience spanning commercial production, fashion campaigns, and editorial storytelling, Edward blends artistry, strategy, and emotional intelligence into immersive brand narratives that elevate the world’s most exceptional properties.

MICHAEL J. FRASER

Co-Founder & Chief Marketing Officer

Michael Fraser is the co-founder and vision-driven strategist behind ENVISIONWORKS, a boutique agency redefining luxury hospitality marketing through editorial storytelling, brand architecture, and digital innovation. With over 25 years of experience in luxury travel marketing, Michael has shaped the brand narratives of boutique hotels, private villas, and resort destinations across South Florida, the Caribbean, Europe, and beyond.

His career began at South Florida’s most iconic hotels, where he led experiential branding and sales strategy for Ian Schrager’s Delano, a trailblazer in boutique hospitality. He later directed the pre-opening narrative for The Shore Club, introducing Miami’s first Nobu restaurant—the second globally—and helping position South Florida as a world-class lifestyle destination.

Building on this foundation, Michael co-founded ENVISIONWORKS at the advent of the digital age to meet the evolving needs of luxury travel brands. The agency’s first retained client, The Bentley Group, marked a pivotal moment in online storytelling for ultra-luxury properties—ushering in a new era of editorial-grade content, cinematic visuals, and digital brand elevation.

His strategic leadership guided ENVISIONWORKS’ engagement with Grupo Puntacana, unifying global marketing across a portfolio of luxury assets—including Tortuga Bay, the Oscar de la Renta–designed AAA Five Diamond resort; Punta Cana International Airport (PUJ) and its executive terminal; The Estates at Corales, host of the PGA Tour; and the Caribbean’s first Six Senses Spa. These initiatives positioned Puntacana Resort & Club as a global benchmark in elevated hospitality and destination branding.

Today, Michael continues to lead ENVISIONWORKS with a focus on strategic brand integration, editorial content creation, and performance-driven digital platforms. His portfolio includes direct partnerships with globally affiliated properties under Leading Hotels of the World, Relais & Châteaux, and Small Luxury Hotels, positioning ENVISIONWORKS as a trusted creative partner to the world’s most discerning travel brands.

Michael J. Fraser is the co-founder and vision-driven strategist behind ENVISIONWORKS, a boutique agency redefining luxury hospitality marketing through editorial storytelling, brand architecture, and digital innovation. With over 25 years of experience in luxury travel marketing, Michael has shaped the brand narratives of boutique hotels, private villas, and resort destinations across South Florida, the Caribbean, Europe, and beyond.