Carlisle Bay  | Antigua

A member of Leading Hotels of the World

Antigua's Quiet Icon, Digitally Reborn

At the heart of Carlisle Bay’s digital transformation was a clear vision: to showcase the resort’s rare sense of spaciousness and serenity. Nestled along Antigua’s quiet southern coast, the property offers a low-density beachfront experience that speaks directly to couples and families seeking privacy, connection, and calm.

Through elevated brand architecture, immersive website design, and editorial content strategy, ENVISIONWORKS brought this vision to life—highlighting barefoot luxury, classic Caribbean dining, and holistic wellness programming. Every digital touchpoint was crafted to reflect the resort’s natural rhythm and refined simplicity, inviting guests to explore a destination where elegance is effortless and every moment feels personal.

As part of this collaboration, ENVISIONWORKS played a pivotal role in securing Carlisle Bay’s nomination in Virtuoso®’s prestigious Best of the Best Awards, specifically in the Most Innovative Guest Experience category. The nomination spotlighted the resort’s Royal Yachting Courses—a standout program developed in partnership with Royal Yachting, based in London. This offering blends luxury, adventure, and skill-building, giving guests the opportunity to earn internationally recognized sailing certifications while immersed in the beauty of the Caribbean.

Brand Architecture & Strategic Positioning

• Refined brand narrative to reflect Carlisle Bay’s ethos of barefoot luxury, wellness, and cultural authenticity
• Developed messaging pillars and tone of voice guidelines for use across owned, earned, and partner channels
• Created sub-brand frameworks for wellness, culinary, and family programming to support segmentation and campaign storytelling
  
  

On-Location Editorial Photography

• Directed and produced a multi-day editorial shoot capturing the resort’s architecture, natural beauty, and guest experience
• Styled and art-directed lifestyle scenes to evoke intimacy, indulgence, and discovery across wellness, dining, and oceanfront moments
• Delivered a curated image library for use across website, social media, press kits, and digital campaigns—balancing aspirational luxury with authentic warmth

Website Design & Development

• Led UX strategy, wireframing, and full visual design for a responsive, SEO-optimized website
• Integrated booking engine enhancements and dynamic modules to improve conversion and user engagement
• Developed editorial landing pages for experiences, sustainability, and seasonal offers to support organic search and campaign traffic

Digital Content & Social Media

• Curated and produced branded content across Instagram, Facebook, and Pinterest, with a focus on visual storytelling and guest immersion
• Designed monthly content calendars, influencer collaborations, and paid social campaigns to drive engagement and direct bookings
• Created branded templates for Stories, Reels, and email marketing to ensure consistency and ease of execution across teams

Performance Optimization & Analytics

• Implemented real-time dashboards to monitor engagement, conversion, and channel performance
• Provided ongoing SEO, UX, and content recommendations based on user behavior and seasonal trends
• Supported CRM integration and guest journey mapping to enhance personalization and retention

SERVICES PROVIDED

Brand Strategy & Narrative Development | Visual Identity & Content Architecture | Website & Digital Experience | Campaign &  Channel  Strategy | Programming & Experience Design | Performance & Optimization Analytics | Digital Storytelling & Social Media