Korta Katarina Winery | Orebic, Croatia

A member of Relais & Chateaux

Strategic Brand Integration, Editorial Storytelling & E-Commerce Innovation for a Croatian Wine Flagship

Located on Croatia’s Pelješac Peninsula, Korta Katarina Winery is a distinguished Relais & Châteaux member celebrated for its award-winning wines and legacy of cultural and philanthropic stewardship. ENVISIONWORKS partnered with the winery to elevate its brand presence, unify its identity within the broader Korta Katarina enterprise, and create a seamless digital environment that supports immersive storytelling, guest engagement, and global wine sales.

Brand Refinement & Identity Alignment

To reflect the winery’s dual heritage—Croatian terroir and American legacy—ENVISIONWORKS refreshed the brand voice and elevated its visual identity across digital and print platforms. This included refined logo usage, sophisticated typography, and a cohesive color palette. The winery’s branding was strategically aligned with the master Korta Katarina brand to ensure consistency across hospitality, philanthropy, and wine verticals.

Website Redesign & UX Strategy

ENVISIONWORKS led a full redesign of kortakatarinawinery.com, introducing immersive visuals and mobile-first UX. Winery content was seamlessly integrated into the overarching Korta Katarina digital ecosystem, creating a unified brand experience across all pillars. Intuitive navigation and editorial modules were developed to enhance product discovery and storytelling depth.

Digital Storytelling & Editorial Development

We crafted origin narratives, winemaker profiles, and vineyard spotlights that honor the estate’s cultural roots and craftsmanship. Editorial content also supported the launch of The Restaurant & Seaside Terrace, highlighting Adriatic cuisine and wine pairings. All storytelling was tailored to meet Relais & Châteaux standards while reinforcing the brand’s emotional resonance.

Online Wine Shop Creation

ENVISIONWORKS designed and implemented a secure, visually elegant e-commerce platform that enabled global wine shipping and seasonal promotions. Curated product pages and integrated CRM tools provided a seamless shopping experience while delivering actionable insights through analytics and customer segmentation.

Photography & Art Direction

Editorial photography was directed to capture the essence of the vineyards, winemaking process, and lifestyle moments. A comprehensive visual asset library was developed for use across social media, press outreach, and digital campaigns—ensuring brand consistency and visual sophistication.

SERVICES PROVIDED

Brand Strategy & Identity Systems | UX/UI Design & Web Development | Editorial Copywriting & Content Architecture | E-Commerce Platform Design | Visual Storytelling & Photography Direction