Punta Cana International Aiport (PUJ) | Punta Cana, Dominican Republic

Reimagining PUJ as the Caribbean’s Premier Global Gateway

Despite its high passenger volume and strategic location, Punta Cana International Airport (PUJ) lacked a cohesive brand identity and digital strategy to match its global potential. The traveler experience was fragmented, and international awareness—especially in key feeder markets—was underleveraged. PUJ needed to evolve from a transit point into a branded destination.

ENVISIONWORKS deployed a multi-pronged strategy rooted in brand storytelling, digital innovation, and experiential design:

Brand Identity & Narrative Development

• Crafted a visual identity system reflecting Dominican vibrancy and global sophistication
• Defined a brand voice that speaks to leisure, luxury, and business travelers
• Developed editorial content pillars around culture, connectivity, and convenience

 Wayfinding & Environmental Signage Overhaul

• Conducted a full signage audit across terminals and concourses
• Designed multilingual, ADA-compliant wayfinding systems with branded visual cues
• Integrated QR-enabled maps and digital kiosks for real-time navigation

Global Feeder Market Activation

• Identified top-performing markets (U.S., Canada, Spain, Brazil, Colombia)
• Launched geo-targeted campaigns across Meta, Google, and programmatic platforms
• Partnered with travel influencers and media outlets for destination storytelling
• Created multilingual landing pages optimized for conversion

Retail & Duty-Free Experience Elevation

• Produced branded content spotlighting luxury retail and local artisans
• Implemented dynamic digital signage for real-time promotions
• Introduced a loyalty program tied to purchases and airline partnerships

Culinary Storytelling & Food Court Marketing

• Curated content around Dominican flavors and international cuisine
• Launched “Taste of PUJ” campaign featuring chef interviews and traveler reviews
• Integrated mobile ordering and reservation systems into digital funnels
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 Digital Ecosystem Optimization

• Redesigned PUJ’s website with UX best practices and multilingual support
• Implemented SEO strategy targeting airport services and destination travel
• Enhanced mobile app with flight tracking, retail navigation, and traveler services
• Integrated CRM and automation for personalized traveler communications

SERVICES PROVIDED

Brand Identity & Narrative Development | Wayfinding & Environmental Signage Overhaul | Global Feeder Market Activation | Retail & Duty-Free Experience Elevation | Culinary Storytelling & Food Court Marketing | Digital Ecosystem Optimization