Villa Korta Katarina & Winery | Orebic, Croatia

A member of Relais & Chateaux

Curating Legacy, Luxury, and Adriatic Allure for a Relais & Châteaux Icon

Set on the storied shores of Croatia's Pelješac Peninsula, Villa Korta Katarina & Winery is an exclusive property designed with remarkable attention to detail—where fine wine, gourmet cuisine, and spectacular scenery converge. As a distinguished member of Relais & Chateaux, Villa Korta Katarina & Winery embodies the region’s rich cultural soul and elevated hospitality spirit.

Founded by Americans Lee and Penny Anderson, the villa’s story begins with a humanitarian visit that sparked a lasting love for Croatia’s warm welcome, creative culinary traditions, and exceptional wines. Years later, they acquired the historic “Rivijera” hotel in Orebić and, following nearly a decade of meticulous planning, architectural refinement, and artisanal craftsmanship, Villa Korta Katarina & Winery opened its doors in December 2018, offering guests a personal and luxurious experience.

ENVISIONWORKS remains deeply engaged in the continued evolution of Villa Korta Katarina & Winery, a celebrated luxury destination overlooking the Adriatic coastline in Southern Dalmatia. Our partnership began with a comprehensive creative transformation redefining the brand’s narrative, elevating its digital ecosystem, and crafting a visual identity that honors its Croatian roots while amplifying global appeal.

As part of this strategic rebranding, ENVISIONWORKS played a pivotal role in positioning the villa for membership in Relais & Châteaux, the prestigious global association of independently owned luxury properties. From curating storytelling elements and refining brand presentation to aligning with the organization’s rigorous standards, we helped champion Villa Korta Katarina’s distinctive blend of wine culture, design, and intimate hospitality, leading to its successful induction into the association.

Building on this momentum, ENVISIONWORKS is proud to lead the branding and luxury marketing for the highly anticipated Hotel Katarina, a new five-star retreat opening in late 2025. Designed as a sister property to Villa Korta Katarina, the hotel will further expand the brand’s footprint, offering guests an immersive experience of coastal sophistication, wine culture, and intimate hospitality.

Website Design & Development

We created a responsive, visually immersive website that highlights KK’s full offering: refined suites, exclusive winery experiences, and breathtaking Adriatic views. Editorial content was SEO-optimized and crafted to engage luxury travelers and wine enthusiasts.

On-Location Photography & Creative Direction

Through multi-day shoots across villa grounds, vineyard rows, and coastal backdrops, we produced an image library that reveals KK’s soul—both cinematic and intimate. Creative direction emphasizes ambiance, detail, and authenticity for use across digital and print.

Brand Voice & Editorial Messaging

ENVISIONWORKS developed a brand voice rooted in heritage and indulgence, blending poetic tone with a confident cadence. Messaging was developed to effectively communicate KK’s narrative, enhance the guest experience, and strengthen emotional engagement at every interaction point.

Destination Wedding Marketing

Positioned as the crown jewel of Croatia’s southern coast, Villa Korta Katarina emerges as the Adriatic’s premier destination for luxury weddings, brought to life through the strategic storytelling and visual artistry of ENVISIONWORKS.

Social Media Strategy & Content Creation

ENVISIONWORKS curates the digital presence of Villa Korta Katarina & Winery, showcasing its luxurious lifestyle, wine heritage, and Adriatic charm through elevated storytelling and strategic platform management. From vineyard moments to coastal experiences, content is crafted to inspire global audiences with elegance and authenticity.

Marketing Collateral & Print Assets

Custom brochures, pitch decks, and guest communication pieces crafted to reinforce Villa Korta Katarina’s elegance and exclusivity tailored for high-net-worth audiences and aligned with luxury travel advisor networks including Virtuoso and Serandipians..

Relais & Châteaux Integration

We ensured Korta Katarina’s creative assets aligned seamlessly with Relais & Châteaux brand standards while elevating its individuality. This included cross-promotional materials, editorial contributions, and partner-specific messaging.

With ENVISIONWORKS’ guidance, Villa Korta Katarina & Winery transformed its legacy into an immersive lifestyle brand, one that captures the romance of the Adriatic, the richness of Croatian terroir, and the intimacy of a deeply personal vision. From digital architecture to photographic nuance, the collaboration reflects Korta Katarina's unique position in the global luxury market: a place to sip, savor, and stay—where every detail tells a story, and every experience feels timeless.

SERVICES PROVIDED

Luxury Boutique Hotel Website Design | Responsive Website Development | On-Location Photography & Art Direction | Brand Storytelling For Villa & Winery | Editorial Messaging for Relais & Chateaux Member Hotels | SEO Copywriting for Villa & Winery | Social Media Strategy | Print Collateral Design & Content Creation | Destination Wedding Marketing | Digital Branding for Villa & Winery